Mistakes That Made Me-logo

Mistakes That Made Me

HubSpot

Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about...

Location:

United States

Networks:

HubSpot

Description:

Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business. Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.

Language:

English


Episodes
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I took a year off… my business looks VERY different now. (Life, business & podcast update)

3/17/2026
🍿 Save your seat at my virtual email marketing event, The Email Debrief: https://emancopyco.com/debrief 🎟️ Join the waitlist for my brand-new email marketing programme, Subscriber-Led Sales. Doors open on 23rd March: https://emancopyco.com/waitlist 🎥 Subscribe to my YouTube channel: https://www.youtube.com/@emancopyco After a year away from the mic… I’m back (kinda). And a LOT has changed. In this episode, I’m giving you an unfiltered life and business update – from having my third baby to running my business on just 1- 2 hours of work a day. We’re talking about how business went during my 8-month maternity leave, how my agency kept running without me, and why my role in my business looks completely different now. I’m also sharing the big decisions I’ve made behind the scenes, like leaving the HubSpot Podcast Network, starting a YouTube channel, and rethinking how I approach marketing in this season of life. Enjoy! :D Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:23:36

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"Ignoring my cash flow almost cost me my business" with Sandra Booker [OBG]

11/25/2025
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode (an Oldie But Goodie), she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners. We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for when spending money on tools. Links from the show: https://sidekickcoo.com https://sidekickcoo.com/great-big-list-of-kpis https://emancopyco.com/627 (This is an affiliate link for The 627 Advisory Board) Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:34:43

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“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) [OBG]

11/11/2025
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. (It's an Oldie But Goodie!) I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury. Together, we examine how tying your identity too closely to business successes can often be disastrous. Laura’s website: https://www.laurajanebarnes.com/Laura on Instagram: @heyitslaurajaneLaura on LinkedIn: https://www.linkedin.com/in/heyitslaurajane/“It Costs That Much” on Spotify: https://open.spotify.com/track/4nu49nwy5BZ2OVGQlWVLea?si=16b40becd4064778“We Don’t Owe You Affordability” on Spotify: https://open.spotify.com/track/4PmbzVBboRLPKzSAxn0RGG?si=3ed4fcdd30234e34 Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:21:33

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The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked

10/28/2025
On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy. We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that make one email feel impossibly personal. We also get into experimenting (even with a small list), writing that sounds like you (not a template), values-led marketing, and staying consistent when life gets busy. If you want marketing emails people open, read and buy from, this episode gives you strategies you can implement today. Check out the Freelance Business Unlocked website & subscribe to the podcast: https://www.freelancebusinessunlocked.com/ Connect with Anja on Linkedin: https://www.linkedin.com/in/anjalordanic/ Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:59:29

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Launching without a plan with Amy Posner & Kirsty Fanton [OBG]

10/14/2025
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do the same thing for ourselves. As Amy puts it, "It’s difficult to do for yourself what you do naturally for your clients". Listen to this episode to understand how they bounced back from their launch failure. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Business Badassery podcasthttps://kirstyfanton.comhttps://amyposner.com@amyposner7096@kirsty.fanton@amyrposnerLink to Kirsty's Instagram announcementEman’s Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:15:26

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Overhiring (and firing) with Jordan Gill [OBG]

10/1/2025
Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. (This episode is an oldie but goodie!) Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: https://www.instagram.com/systemssavedme/https://pod.link/1132277855 https://emancopyco.com/bts If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:28:58

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The micro-agency model: Freedom, flexibility, and family with Eman, Jess & Cindy on the Confessions with Jess and Cindy podcast

7/22/2025
This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast). Jess, Cindy, and I talk about: don’t If you’ve ever thought about expanding your business beyond just you, this episode gives you a behind-the-scenes look at the why, the how, and the very real challenges that come with it. Huge thank you to Jess and Cindy for having me – and for asking the questions that really pulled back the curtain on this next chapter of my business. Listen to my other, email marketing-related interview with Jess & Cindy here >> "A $35,000 from a 400-person email list with Eman Ismail" Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:50:50

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How to plan more inclusive business events with Eman Ismail & Sonia Thompson on the Inclusion and Marketing podcast

7/7/2025
Today’s episode is a little different because the mic’s turned on me. This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too. Sonia and I talk about what it really means to plan inclusive business events – especially for people who identify as being underrepresented or underserved communities. I share my personal experiences as a visibly Muslim woman who doesn’t drink alcohol or engage in physical contact with men, and how that’s often made it difficult to fully participate in professional events. From dodging hugs and skipping networking sessions at bars… to sparking an accidental ice cream social that everyone wanted to join… this episode is full of honest reflections, lightbulb moments, and actionable ideas for making your events (and your business) more inclusive for everyone. If you’ve ever felt like you didn’t quite fit in at a business event – or you’re someone who wants to create safer, more welcoming spaces for all your attendees – this one’s for you. Thank you to Sonia for hosting such a thoughtful conversation, and for letting me share it with you here. Listen and subscribe to the Inclusion and Marketing podcast here >> https://inclusionandmarketing.com/category/podcast/ Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:43:51

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Getting Fired with Claire Pelletreau [OBG]

6/17/2025
Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!) In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came afterwards. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: Claire Pelletreau’s website@clairepellsThe Get Paid PodcastEman’s Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:51:19

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When to create a paid product, the 'freelancer' debate & subcontracting with Steve Folland – Extended Interview

6/3/2025
Today, Steve's answering questions about – Links: herePutting All Your (Client) Eggs in One Basket Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:34:12

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Putting all your (client) eggs in one basket with Steve Folland [OBG]

5/22/2025
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this Oldie But Goodie convo, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he learned from his biggest business mistake. Find the transcript of this episode on my website emancopyco.com/podcast Links for this episode: https://www.beingfreelance.comhttps://stevefolland.comhttps://www.instagram.com/beingfreelance/ If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:44:59

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Falling prey to new ideas with Caroline & Jason Zook [OBG]

5/6/2025
This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!) Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way. In this episode of Mistakes That Made Me, the Zooks describe how putting less energy into new ideas and more energy into refining existing ideas has created two reliable, profitable, and intentional businesses for them. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: https://wanderingaimfully.com/https://www.teachery.co/https://wanderingaimfully.com/podcast/https://wanderingaimfully.com/notion/'Find Your Inner Artist'Eman's Email Rules If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:27:59

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32 of my favourite things (for my 32nd birthday 🥳) [OBG]

4/22/2025
It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!) Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Note: this episode was recorded in 2024. Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:11:33

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The challenge of growing your business slowly with Belinda Weaver (Extended interview)

4/8/2025
If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda WeaverHot Copy podcastGet The Email RulesGet the transcript here Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:25:48

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The secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand Podcast

3/25/2025
This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style (including how to use my nifty quiz!) We also cover repurposing content, making the most of email blocks, and growing your email list organically. If you’ve been struggling with your email marketing strategy, this is the perfect episode for you. Don't forget to check out Liz's podcast, Building Your Brand, right here or wherever you listen to your favourite podcasts. Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:52:58

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My February fail 😔 (And why I officially HATE VIP Days) with Eman

2/25/2025
I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here) Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:15:33

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Prepping my business for maternity leave (while my email agency runs without me) with Eman & Zuri

2/14/2025
I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putting into action this time. I break down how I’ve set my finances, outlined my goals, and hired an incredible team to step in while I’m away. Even if maternity leave isn’t on your radar, the tips and strategies I’m sharing will help any business owner plan for an extended break. We all need a little time off now and then, right? To help me dive into it all, I’m joined by my podcast producer, Zuri Berry. Let’s get into it! Links from this episode: Get the transcript for the episode on my website: https://www.emancopyco.com/podcastMy hiring page: emancopyco.com/hiring2022 Being Boss podcast episode: Preparing for Maternity Leave with Eman Ismail – https://beingboss.club/podcast/preparing-for-maternity-leave-with-eman-ismail Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:49:56

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[BTS] My latest lead generation experiment – building an interactive quiz with Interact

1/31/2025
I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz. Links from this episode: Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Start your free trial with Interact so you can build your own quiz: https://emancopyco.com/interact Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:36:27

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My 2024 Year in Review: Navigating perinatal depression, making 6 figures in revenue & building a business that runs without me

1/17/2025
It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025. This episode is both a reflection on 2024 and a roadmap for what lies ahead. Enjoyyy! Get the transcript at emancopyco.com/podcast Links for this episode: Building my email (micro) agency 🥳 Come behind the scenes with me!Teachery lifetime dealTake Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:01:31:32

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"Trusting coaches too much made me lose trust in myself" with Keenya Kelly

12/24/2024
Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals? We can relate! Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches. We talk about the importance of trusting yourself, the pitfalls of feeling like your coaches know everything (while you know nothing), and ways to balance learning from others while still feeling confident in your own abilities. This episode also touches on Keenya's experience with TikTok marketing, building a community, and setting personal boundaries when you’re visible in the online world. Find the transcript of this episode on my website: emancopyco.com/podcast Links from this episode: Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Listen to episode 21 with Mai-Kee Tsang: https://www.emancopyco.com/podcast/mai-kee-tsang Listen to episode 7 with Tarzan Kay: https://www.emancopyco.com/podcast/tarzan-kay Keenya Kelly’s 75 hooks: https://www.keenyakelly.com/75hooks Keenya Kelly on Instagram: https://www.instagram.com/keenyakelly Keenya Kelly’s podcast: https://www.keenyakelly.com/podcasts/ Keenya Kelly on YouTube: https://www.youtube.com/keenyakelly If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Duration:00:59:49